Hero MotoCorp Slashes Vida V1 Pro Prices
In a bid to capture market share from Ather and Ola, Hero MotoCorp has announced a significant price correction for its premium electric scooter.
Rohan Das Feb 11, 2026 2 mins read
Image Source: ET Auto
Price War Heats Up
Hero MotoCorp has reduced the price of the Vida V1 Pro by ₹25,000, bringing the effective ex-showroom price down to ₹1.20 Lakh (including subsidies). This aggressive move is aimed at boosting volumes in the competitive premium electric scooter segment.
Dealer Expansion
Alongside the price cut, Hero is rapidly expanding the availability of Vida scooters to over 100 cities by the end of this quarter, leveraging its massive existing dealership network.
Tags
Auto IndustryEVTechnologyIndia